It can....especially in waters that don't get fished for bass heavily...as they wouldn't see those lures very often.
A DT-16 Rapala would be good to try...but there's also several others that would work too....pretty much anything that can get down 12 - 20 ft..
A lot of pike fisherman were disappointed when Rapala discontinued their Risto Raps and Down Deep Rattlin' Fat Raps
If you take a look in the "Tackle Box" topic I had started in "Lures and Baits"....you will see a box with deep cranks there.
Also try deep running minnow baits.
Life Member David BB Linkmeister US Army '78-'85 West Central Wisconsin