Plugs: Cordell Supre Spot Lipless/ Bandit cranks

Spinnerbait: Treminator T1

Plastics: Zoom/Yamamoto

Jigs: Johnson's jigs

Plugs: Strike King
Spinnerbait: Renosky (not sure if it's a local name or more widely known, can only find 'em in WalMart usually)
Plastics: Zoom
Jigs: Not real particular, usually the Bass Pro brand does just fine for me

Plugs: Rapala
Spinnerbaits/Buzzbaits: Strike King
Plastics: Yum
Jigs Dunno, not real big into jigs yet, but Boo-yah maybe?

Great question, lot of fun to get everybody answers.

Been having fun by going back to lures from my youth:

Plastic Worm:  Creme Worm  rigged with double or triple hooks in black or natural earthworm colors

Spinner baits and spoons:  Hawaiian Wiggler, Johnson's Weedless Wing, Little Cleo

Topwater:  Diamond Jim Rattler, Bomber Spin Dandy,  Rapala, Bagley's Bang O Lure, Heddon's Tiny Torpedo

Crankbaits:  Broke back Mirror Lure, Diamond Jim Lures, South Bend

Other Favorites:  Creek Chub

Favorite of all time is:  Buck Tail Jigs (hand poured & tied)

Earliest Memory was Cane Pole with bright red ribbon tied on string, no hooks, red fin pike and eastern chain pickerel with all those sharp little teeth would hit it and hold on long enough for you to get them on the bank and in burlap bag--worked best if you had a bag man.

What were some of your older favorite lures?  Uncle Tom

Hard for me to narrow it down...sooo...

Owner Cultiva 70mm minnow
Owner Cultiva Gobo popper
Yozuri Altima Pins minnow
Yozuri Prop minnow
Storm hopper popper
Rebel buzz frog
Heddon Zara Super Spook Jr, and Puppy
Salmo Sting
Flu Flu jigs
Acme Kastmasters
Worden's Rooster Tails
Rapala Floater minnow
Rapala Shallow Shad Rap

Northland Forage Minnow spoon and jig
Northland Buckshot rattle spoon
Lindy Rattl'N Flyer spoon
Salmo Chubby Darter
Eppinger Daredevel spoons

Fishing for pike:
plugs - Suick without a doubt
spinner - mepps
plastic - yum
jigs - dont use them too often but probably strike king

Plugs: 9" Firetiger Suick (Musky)/ Hula Popper (Bass)
Spinner: Blue Fox & Mepps #4
Plastic: Net Bait Baby Craw
Jigs: Berkley
Crankbait: Bill Lewis Original Rat-L-Trap

May I remind everyone that this is about favorite brands.  Not your favorite lures in the brand!

Very hard for me to decide just on manufacture brand name. It's always just some lures out of each manufacture for me and sometimes maybe it's just one particular lure for that brand. I guess I may have a preference for Owner and Yozuri lures.

Plugs: Strike King

Spinnerbaits: Booyah

Plastics: Zoom all the way

Jigs: Bite Me

Plugs: a close running between Rapala and Bomber.  Smallies where I live tend to seek out Bomber's in baby bass color, so I'd go with Bomber.

Spinner: Strike King has been good to me

Plastics: Zoom, by far

Jigs: never caught a fish on one even though I have 10 in my tackle box

My favorite lures and bait are the ones I catch fish with. LOL

Sorry this is such a generalized topic.  I know that some people may have several favorite brands for a specific category, so feel free to include them.

Wellsley, are there any particular brands that seem to work better for you than others?

crankbaits: Rapala Bass chugger: Jitterbugs spinners: beetle spins, mepps plastics: yamamoto, gulp Jigging lures: homemade jigs, jigging Rapalas

Crank baits - Reef Runners or Lucky Craft
Plastic Swimbaits - Berkley
Hard Swimbaits - Lucky Craft
Spinner – Mepps
Inline spinner - Erie Dearie
Crawler Harnesses – Home made
Spoons - Michigan Stinger

My favorite brands are Rapala, strike king, Berkley, Gamagatsu, and Koppers Live Target. Koppers is a newer brand that makes swimbaits/crankbaits/frogs.

Plastics- Yamamoto/Berkely Spinnerbaits- River2sea Buzz baits- Strike King ( I don't know what a plug is) I use poppers and there are too many good ones to limit myself to just one brand but if I had to choose, River2sea Poppers. And I don't use jigs they are totally overrated.

Crankbaits Rapala, Rebel, Manns.

Spinnerbaits Strike King, Mepps.

Plastics Mr Twister, Kalins.

Jigs. YellowBear Bugs.

Spoons Kastmaster.