What you are looking at is the kind of stuff that comes with “starter” sets. They’re inexpensive versions of baits that can be quite costly. I'm sure you'll get much more input from others on this site, but here's a quick-&-dirty from what I saw in your video.

The yellow weighted hook with the red eyes is a jig head, usually fished with a soft bait rigged on so that the weight portion forms the "head" of the bait. Some times they’re used with live bait to get the bait down deep, fast.

The red & white is a "tube bait" usually fished with a small jig head, sometimes with a rattle inserted

The blue/purple and the brown look like "frog" imitators

The greenish yellow (usually referred to as chartreuse) with red eyes and the white with red eyes are a style of grub bait.

The last one is a curly tail (or hook tail) worm, can be rigged with a jig head, worm hook (Carolina rig, Texas rig)

The chartreuse one with the “paddle” trail is a swim bait.

There are lots of different combinations that these can be used in, but this will give you a start, and you can Google the information above for loads more information. This is also a good site for getting started: www.learninghowtofish.com