It’s been 40 years since fishing legends Ron and Al Lindner changed the way anglers thought about and approached the sport of fishing. Through their “Fish + Location + Presentation = Success" system, they encouraged fishermen to think scientifically and make intelligent decisions based on the season, current weather and water conditions, and fish behavior and attitude. And the masses of fishermen, who up ‘til then had relied more on luck than skill to fill their stringers and wire-mesh baskets, were thankful.
I fully recognize the valuable contributions that fishing pioneers like Buck Perry and others made to the sport. They got the ball rolling. But by using magazine articles and television shows to explain how understanding things like “calendar periods,” and “lake classifications” would greatly improve fishing success, the Lindners were the first to successfully change the thinking of millions of anglers who were searching for a better way to fish.