Fort Smith, Ark.—BOOYAH Bait Co. takes castable umbrella rigs to the next level. Why are swimbaits the only lures to adorn the business end of castable umbrella rigs? Because the stiff wires impede the action of crankbaits and other lures. The Boo Rig changes that with a center lure arm made of super-strong, flexible, nylon-encased wire that allows crankbaits and other lures to swim naturally.
The Boo Rig features four stainless steel outer arms with willow-leaf blades to produce flash and vibration, but the center lure arm is flexible, allowing anglers to use any lure—not just a swimbait—from a crankbait to a jig.
Your only limitation is your imagination. Now anglers can throw a shallow-running crankbait on their castable umbrella rig and work it on bottom in any depth. Plus, the lure stays in the strike zone for the entire cast. Plus, the Boo Rig is legal anywhere you fish.
The Boo Rig is available in three weights, ¼-, 3/8- and ½-ounce. It is one of a series of new “Boo” fishing systems that let anglers use any type of lure at any depth. BOOYAH just rewrote your fishing playbook.