Shear Genius
Take a length of superline, hold it a few inches back from the end, then try to snip off the last 1/8-inch of it with your run-of-the-mill line clipper. I’ll save you the suspense—it’s not going to happen. But it will if you use Berkley’s new TEC Superline Shears. The things are obscenely sharp, letting you make crisp, precise cuts that are all but impossible with superlines. Even better, Berkley designers had the sense to make them spring-loaded and eliminate the thumb loop on the handle, making them faster and easier to handle.
Call Berkley at (800) 237-5539, or visit berkley-fishing.com.

Cool Spool
PowerPro braid is strong, tough, casts well and delivers plenty of hooksetting power—but that’s not news. The news is that the company’s new Ez Spool packaging makes it easier than ever to fill your reels and store when you’re done. The spools spin within the hard plastic housing, letting you spool reels directly from the box, which includes a built-in line cutter.
Call PowerPro at (970) 242-3002, or visit www.powerpro.com

American Beauty 
Ardent’s new s400 spinning reel is smooth and well put-together, but it’s also 100 percent American-made. And what other company can say that? It features a one-piece A360 aluminum frame, four stainless bearings and Ardent’s Strike Saver Drag.
Email: company@ardentoutdoors.com, or visit ardentreels.com.