Gulp! Alive!
Gulp! catches fish and that’s a statement that’s been proven ever since it hit the market. But Berkley has made Alive! even better, boosting the scent and flavor of original Gulp! by 20 percent and packaging the baits in durable, sealable plastic buckets filled with Gulp! juice. Now you can use a bait and then place it back in the bucket to recharge. Berkley kicked off its Gulp! Alive! line with Minnows, Minnow Grubs and 3-inch Leeches in a variety of colors and sizes that are perfect for bass, walleyes, panfish and many other gamefish species. Small buckets go for $19.99 and larges sell for $39.99. Contact Berkley at: (800) 237-5539.

Tru-Tungsten Impregnated Plastics
Here’s a great idea in softbaits: Incorporate weight inside the lure itself, creating a sink rate and posture fish haven’t seen before. That’s what Tru-Tungsten did with its Impregnated Plastics. All baits in the series (Dart, Reverse Dart, Stinger, Reverse Stinger, Depth Shad and Quiver) are loaded with powdered tungsten and all sell for $5.49 a bag. Plus, because the tungsten is in powder form rather than solid pellets, fish can’t feel anything unnatural when they hit. Contact Tru-Tungsten at: (724) 349-2260

Yum Big Show Craw
The Yum Big Show Craw was designed largely for flippin’ dense grass mats—and bringing huge fish to the boat. The pinchers and legs fold in tight to the body at it drops, allowing the bait to penetrate even the thickest vegetation. Meanwhile the bait’s ribbed body has enough bulk to move water and attract trophy-class fish. Also, with its pinchers extended, the Big Show Craw looks like a serious meal for a hungry largemouth. Contact Pradco at: (479) 782-8971. Suggested retail: $4.49 per bag.

FoodSource Tricky Worm
FoodSource’s new 4-inch Tricky Worm might be one of the most diverse bass fishing lures available today. Fish it on drop-shot, Texas- or Carolina-rig, or fish it weightless. It even makes a good substitute for live bait on a ‘crawler harness. Made from 100 percent real food, the Tricky Worm leaves a scent trial in the water that fish crave. A bag of 15 sells for $4.95. Contact FoodSource Lure Corporation at: (866) 375-8737.

Gulp! 5-Inch Leech
Berkley’s new Gulp! 5-inch Leech does an amazing job of attracting nearly anything that swims. It looks, tastes, and feels real, and combines the Gulp! scent and flavor formula with a unique fluttering action that fish can’t seem to resist. It’s excellent for walleyes, or as a jig trailer when you’re flipping for bass. Suggested retail price is $5.49 per bag. Contact Berkley at: (800) 237-5539.

Storm Swimmin’ Eel
The back-and-forth wobble of Storm’s soft plastic Swimmin’ Eel creates a seductive, slithering swimming action that is irresistible to fish. It comes pre-rigged, and features two hooks and a through-wire construction so predators get a mouthfull of hook each and every time they strike. Available in two sizes, the 7-inch eel ($8.99) features a black 1½-ounce bib weight, while the 10-inc version ($11.99) features a heftier 2½ ounces. Both sizes are balanced to cast, swim and catch fish like the real thing. Visit Storm Lures at stormlures.com.